SUB-ZERO logo
1. Struggles

Rink problems are not random. They come from inconsistent process, weak visibility, and disconnected records.

Put the biggest operational pain points first.

Ice quality

Inconsistent ice

Soft spots, changing conditions, and operator variation are usually symptoms of what is not being measured consistently.

  • Problem areas repeat without a clear root cause.
  • Thickness, temperature, hardness, and flood habits stay disconnected.
  • Teams rely on feel instead of evidence.
Efficiency

Hidden waste

Water, labour, resurfacer time, and energy drift when there is no clean operating baseline.

  • Flood volumes vary by operator and shift.
  • Ice builds thicker than needed.
  • Management sees activity but not efficiency.
Visibility

Paper limits follow-up

Binders, spreadsheets, and memory-based routines do not scale across one rink or many.

  • Maintenance notes are scattered.
  • Training depends on who is on shift.
  • Multi-rink comparisons become difficult to trust.
No standardDifferent staff follow different routines.
No baselineCosts and quality drift without context.
No historyTrends are hard to review and prove.
No connected viewSurface, equipment, and daily work stay separate.

Every operator does things a little differently and our logs are scattered.

Maintenance visibility is limited. We manage more than one rink, but we cannot easily compare performance.

We collect information, but we are not turning it into better decisions.

Why it matters

These are not isolated issues. They compound.

When process is inconsistent, the surface becomes harder to control, maintenance becomes harder to review, and leadership gets less confidence in what is actually happening across the operation.

OperatorsMore guesswork and less repeatability on the ice.
ManagersHarder to investigate recurring problems or compare rinks.
Scheduling staffLess coordination between events, floods, and facility readiness.
OwnersLess clarity on efficiency, consistency, and asset protection.
SUB-ZERO answer

Make the invisible visible.

SUB-ZERO turns recurring rink work into structured digital process, measurable standards, and usable history. It does not replace rink knowledge. It makes it visible, repeatable, and easier to act on.

2. Vision

Why we built SUB-ZERO

A cleaner bridge from the operational problem into the adoption story.

Software built to help arenas elevate their ice.

SUB-ZERO was built to give rink teams a better operating foundation: clearer standards, stronger process, and a digital record of what actually drives quality, efficiency, and consistency.

Built from the rink floor up Canada Life Centre in Winnipeg approached us with the idea, helping shape the foundation around real operational needs.
Early trust before launch Facilities like Anaheim Ice and Ice Den Scottsdale were early adopters before the official October 1, 2024 launch.
More than one module The goal was never just measurement. It was to create a connected operating system for the rink environment.
Data foundation first Every log, reading, and workflow adds to one of the fastest-growing ice operations datasets in the industry.
ConceptOperational need identified from the field.
Early adoptersTrusted by leading rinks before official launch.
LaunchOfficial launch on October 1, 2024.
ExpansionRapid growth across facilities and user roles.
Foundation

The largest growing ice operations dataset in the industry.

That matters because the value of SUB-ZERO is not only in the tools. It is in the operating history those tools create. A stronger dataset means stronger benchmarking, clearer trends, and a better foundation for the future intelligence layer.

Operational truthReplace opinions with a cleaner record of what actually happened.
Benchmarking baseMore activity means stronger comparisons across rinks, shifts, and time.
Leadership valueBetter history supports planning, capital context, and decision confidence.
Future intelligenceEvery new record strengthens the platform’s next layer of insight.
OperationalBuilt to improve daily execution at rink level.
StrategicBuilt to support leadership visibility and long-term planning.
ScalableBuilt to connect more of the facility ecosystem over time.
3. Adoption

This is not the SUB-ZERO they saw last time.

Since the October 1, 2024 launch, the platform has moved from promising to proven. These numbers show real usage, stronger market fit, and much deeper traction than the early phase.

0 Rinks on platform +238.5% vs. 174 by Apr. 1, 2025
0 Ice maintenance logs completed +705.7% vs. 15,610 by Apr. 1, 2025
0 Active users Used across multiple staff roles
415additional rinks beyond Apr. 1, 2025
110,156additional logs beyond Apr. 1, 2025
8.1×current log volume vs. Apr. 1, 2025
Fast uptakecommunity, municipal, collegiate, and elite environments

Acceleration Over Time

Rinks Logs
6005004003002000
Oct 2024Nov 2024Dec 2024Jan 2025 Apr 1 2025Summer 2025Late 2025Current
125k+100k75k50k25k0

Adoption Comparison

Apr. 1, 2025 Current
174Apr. 1, 2025
589Current
Rinks
15,610Apr. 1, 2025
125,766Current
Ice maintenance logs
Why this matters

From early traction to operational scale.

The platform is now being used at a level that supports stronger benchmarking, stronger trust in the operating history, and a much better foundation for the next layer of analysis and intelligence.

Signal

Used, not just deployed

High log counts show routine use. This is not software that gets installed and forgotten. It is part of daily execution.

Message

The story changed

Anyone who last saw SUB-ZERO one or two years ago is now looking at a much larger platform, a much stronger dataset, and much broader adoption.

4. Platform

One platform. Three focused systems.

Most impactful information first: the actual modules. The widget on the right updates based on the section selected.

Ice Measurements

Track thickness consistently across the sheet and compare performance over time.

Surface Temperature

Monitor how the sheet responds through the day, by event, or by flood.

Hardness

Document surface firmness with a repeatable process that supports tighter quality control.

Water Quality

Log pH, TDS, and water temperature to support better ice formation.

Levelness

Identify variation across the sheet and support a more controlled profile.

Trend History

Connect readings over time so teams can see what is changing and why.

Flood Logs

Standardize resurfacing records and connect habits to quality and efficiency outcomes.

Notes

Capture structured daily observations that are easy to review later.

Facility Traffic

Track public activity and facility volume to support staffing and context.

Ice Resurfacer

Digitize routine checks, maintenance tracking, and issues affecting readiness.

Plant Readings

Bring refrigeration and mechanical observations into the same system as daily ice work.

Board and Glass Inspection

Support safer facilities and better records for inspections and follow-up.

Ice intelligence turns feeling into evidence. When thickness, temperature, hardness, and water quality are seen together, operators and managers can move from reactive adjustments to more confident control.

How it works in practice

Ice intelligence becomes visual when measurements, temperature, and hardness are seen together across the sheet.

Avg Depth 1.47"
Surface 23.8°F
Hardness 82
Target Zone 78%

How it works in practice

A structured flood log creates cleaner operating history and more repeatable daily execution.

Pad A
7:55 PM
Shift 2
Flood #214
J. Smith
390 L
11 min
78%
Clean finish / slight crease wear
Recheck NW corner next flood
Flood Log Submitted

How it works in practice

Maintenance and servicing become easier to see when checks, PM activity, failures, and readiness are in one polished dashboard.

92%Pass rate
4Open issues
12PMs this year
3dTo next service
Service history
Jan
Apr
Jul
Now
Inspection checks
Blade
Pass
Today
Hydraulics
Watch
Today
Wash Tank
Pass
Today
Tires
Pass
Today
Current alert stream
Drive chain recheck
WO #281
Priority
5. Ecosystem

SUB-ZERO scales from one need to a connected facility platform.

Each tab stays centered around what it is, where it fits, and one visualized example.

ORFA connection

Member Benefit

ORFA is the Ontario Recreation Facilities Association. This member entry point gives facilities a simple way to move away from paper and start building better daily process without needing the full platform on day one.

  • Digitized flood logging
  • Cleaner record keeping
  • Faster shift-to-shift follow-up
  • Simple introduction to digital discipline

Visualized example

Aggregate water and snow consumption creates an immediate operating picture.

398 L average water used
per flood this month
Snow Removed
74%
Flood Efficiency
+11%
Surface-first entry point

SUB-ZERO Lite

A streamlined version focused on core measurement and surface visibility. Best for facilities that want a cleaner way to monitor the sheet and build useful history without starting with the full platform.

  • Ice measurements
  • Surface visibility
  • Trend tracking over time
  • Repeatable on-ice process

Visualized example

Average ice thickness by rink with more realistic variation across time.

Pad A
Pad B
Pad C
Pad D
1.9"1.7"1.5"1.3"1.1"
JanFebMarAprMayCurrent
Core platform

SUB-ZERO

The core platform connects ice intelligence, daily operations, and equipment visibility into one digital operating system.

  • Ice measurements
  • Surface temperature
  • Hardness
  • Water quality
  • Levelness
  • Flood logs
  • Notes
  • Equipment and plant records

Visualized example

A liquid glass rink view combining surface and operational context.

Ice Depth 1.47"
Surface Temp 23.8°F
Hardness 82
Notes / Flood / Context
Expanded facility tools

SUB-ZERO+

The connected facility layer that expands beyond core ice operations into communication, maintenance, risk, and front-of-house tools.

  • Dressing room assignment
  • Work orders and PMs
  • Incident reporting
  • Patron feedback
  • Inventory and asset tracking
  • Lifecycle planning support

Visualized example

Clean action-driven alerts and task signals across connected facility tools.

🔔 PM due on RTU-04
Open WO
Assign
🔔 Dressing room conflict detected
Review
Resolve
⚠️ Equipment inventory low: belts / filters
Order
Track
🔔 Patron feedback submitted
Open
Reply
Premium intelligence layer

SUB-ZERO Pro

Turn operating history into higher-value insight. SUB-ZERO Pro adds stronger benchmarking, trend analysis, overlays, efficiency context, and leadership-level review.

  • Cross-facility benchmarking
  • Trend analysis and overlays
  • Heat maps and operating patterns
  • Efficiency and cost modeling
  • Capital planning context
  • Decision support for leadership

Visualized example

Ideal operational and ice-performance metrics in one larger live radar view.

Ice Quality Efficiency Reliability Consistency Training Usage Control
Everything connected

Complete Platform

The full connected environment: core ice intelligence, operations, equipment, facility tools, analytics, and strategic visibility working together in one platform.

  • Everything in Member Benefit
  • Everything in SUB-ZERO Lite
  • Everything in SUB-ZERO
  • Everything in SUB-ZERO+
  • Everything in SUB-ZERO Pro
  • One operating system across the facility

Visualized example

A connected hive of the full facility ecosystem centered on one operating core.

Elevated
Operations
Ice Quality
Scheduling
Equipment
Patron Experience
Analytics
PMs
Leadership
Inventory
6. Stakeholders

Different roles use the same system for different reasons.

7. Benefits

The value compounds across the operation, across the facility, and across the future of the rink.

Why this matters beyond the rink floor

SUB-ZERO is not only about internal process. It shapes the feeling of the facility, the sustainability of the operation, and the long-term standard the industry can follow.

Patron experience A more consistent, professional rink environment creates a better feeling for athletes, families, and guests and gives them a stronger reason to return.
Sustainability Environmentally responsible and financially responsible operations go together when water, labour, thickness, flooding habits, and maintenance are managed more intelligently.
Long-term viability Putting better solutions in place can make rink operations more affordable, keep doors open longer, and help keep ice accessible for growing the game.
High-performance relevance It creates a pathway for operational standards and benchmarks the industry can follow as a roadmap for stronger, more successful rink operations.