ELEVATE YOUR ICE

Built for those who take pride in their ice.

Puck Drop
SUB-ZERO logo
1. Struggles

Rink problems aren’t random. They come from inconsistent process, poor inventory data, and disconnected systems.

The biggest operational gaps.

Ice quality

Inconsistent ice

Soft spots, changing conditions, operator variation.

Efficiency

Hidden waste

Water, labour, energy drift without a baseline.

Visibility

poor Inventory data

No standardDifferent staff, different routines.
No baselineCosts and quality drift.
No historyTrends are hard to prove.
No connected viewSurface, staff, and equipment stay separate.

.

2. Vision

Why we built SUB-ZERO

A better operating system for ice.

Software built to help arenas elevate their ice.

Built to give rink teams better standards, stronger process, and a real operating record.

ConceptBuilt from field need.
Early adoptersTrusted before launch.
LaunchOctober 1, 2024.
ExpansionRapid platform growth.
Foundation

The largest growing ice operations dataset in the industry.

Anaheim Ice The Rinks logo
Anaheim Ice The Rinks
Canada Life Centre Winnipeg Jets logo
Canada Life Centre Winnipeg Jets
OperationalBuilt for daily execution.
StrategicBuilt for leadership visibility.
ScalableBuilt to grow across the facility.
3. Adoption

This is not the SUB-ZERO they saw last time.

From promising to proven.

0 Rinks on platform +238.5% vs. 174
0 Ice maintenance logs +705.7% vs. 15,610
0 Active users Across multiple staff roles
415new rinks added
110,156new logs added
8.1×log growth
3,704logs per week

Acceleration Over Time

Rinks Logs
6005004003002000
Oct 2024Nov 2024Dec 2024Jan 2025 Apr 1 2025Summer 2025Late 2025Current
125k+100k75k50k25k0

Adoption Comparison

Apr. 1, 2025 Current
174Apr. 1, 2025
589Current
Rinks
15,610Apr. 1, 2025
125,766Current
Logs
Why it matters

From early traction to scale.

The platform is now used at a level that supports real benchmarking, real trust, and stronger future intelligence.

Signal

Used, not just deployed

High log counts show real routine use.

Message

The story changed

Bigger platform. Bigger dataset. Bigger adoption.

4. Industry

Integrated. Partnered. Endorsed. Sponsored. Resold.

Minimal words. Clear market signals.

Integration

Bond Sports

Scheduling + operations connection.

Partnership

ORFA

Industry association alignment.

Endorsed by

Jet Ice & Zamboni

Trusted rink brand credibility.

Sponsored by

Industry sponsor

Additional market support.

Reseller

Marshalls International

European reseller reach.

IntegratedBond Sports
PartneredORFA
EndorsedJet Ice + Zamboni
SponsoredIndustry support
ResoldEurope via Marshalls
5. Platform

One platform. Three focused systems.

Core modules at a glance.

Ice Measurements

Track thickness over time.

Surface Temperature

See how the sheet responds.

Hardness

Log firmness consistently.

Water Quality

Track pH, TDS, temperature.

Levelness

See variation across the sheet.

Trend History

Connect readings over time.

Flood Logs

Standardize resurfacing records.

Notes

Capture daily observations.

Facility Traffic

Add activity context.

Ice Resurfacer

Track checks and issues.

Plant Readings

Bring plant data into the same system.

Board and Glass Inspection

Support safer facilities.

Ice intelligence turns feeling into evidence. Thickness, temperature, hardness, and water quality work better together.

How it looks

Ice intelligence in one view.

Avg Depth 1.47"
Surface 23.8°F
Hardness 82
Target Zone 78%

How it looks

Flood logs become a clean operating record.

Pad A
7:55 PM
Shift 2
Flood #214
J. Smith
390 L
11 min
78%
Clean finish / slight crease wear
Recheck NW corner
Flood Log Submitted

How it looks

Maintenance, PMs, and alerts in one view.

92%Pass rate
4Open issues
12PMs this year
3dTo next service
Service history
Jan
Apr
Jul
Now
Inspection checks
Blade
Pass
Today
Hydraulics
Watch
Today
Wash Tank
Pass
Today
Tires
Pass
Today
Current alert
Drive chain recheck
WO #281
Priority
6. Ecosystem

SUB-ZERO scales from one need to a connected facility platform.

From simple entry point to full platform.

ORFA connection

Member Benefit

A simple entry point to move away from paper and start building digital discipline.

  • Digitized flood logging
  • Cleaner records
  • Faster follow-up
  • Simple digital start

Visualized example

Water and snow use at a glance.

398 L average water used
per flood
Snow Removed
74%
Flood Efficiency
+11%
Surface-first

SUB-ZERO Lite

A streamlined measurement product focused on surface visibility and history.

  • Ice measurements
  • Surface visibility
  • Trend tracking
  • Repeatable process

Visualized example

Average thickness by rink over time.

Pad A
Pad B
Pad C
Pad D
1.9"1.7"1.5"1.3"1.1"
JanFebMarAprMayCurrent
Core platform

SUB-ZERO

The core operating system for ice, operations, and equipment visibility.

  • Ice measurements
  • Surface temperature
  • Hardness
  • Water quality
  • Levelness
  • Flood logs
  • Notes
  • Equipment and plant records

Visualized example

Surface and operational context in one view.

Ice Depth 1.47"
Surface Temp 23.8°F
Hardness 82
Notes / Flood / Context
Expanded tools

SUB-ZERO+

The connected facility layer beyond core ice operations.

  • Dressing room assignment
  • Work orders and PMs
  • Incident reporting
  • Patron feedback
  • Inventory and asset tracking
  • Lifecycle planning

Visualized example

Action-driven alerts across facility tools.

🔔 PM due on RTU-04
Open WO
Assign
🔔 Dressing room conflict detected
Review
Resolve
⚠️ Low stock: belts / filters
Order
Track
🔔 Patron feedback submitted
Open
Reply
Premium intelligence

SUB-ZERO Pro

Turn operating history into leadership-level insight.

  • Cross-facility benchmarking
  • Trend analysis
  • Heat maps and patterns
  • Efficiency and cost modeling
  • Capital planning context
  • Decision support

Visualized example

Ideal performance metrics in one radar view.

Ice Quality Efficiency Reliability Consistency Training Usage Control
Everything connected

Complete Platform

The full operating environment in one system.

  • Everything in Member Benefit
  • Everything in SUB-ZERO Lite
  • Everything in SUB-ZERO
  • Everything in SUB-ZERO+
  • Everything in SUB-ZERO Pro
  • One operating system

Visualized example

A connected facility ecosystem.

Elevated
Operations
Ice Quality
Scheduling
Equipment
Patron Experience
Analytics
PMs
Leadership
Inventory
7. Stakeholders

Different roles use the same system for different reasons.

8. Benefits

The value compounds across the operation, the facility, and the future of the rink.

Why this matters beyond the rink floor

SUB-ZERO is not just internal process. It shapes experience, sustainability, and long-term rink viability.

Patron experience More consistent, professional facilities give people a better reason to return.
Sustainability Water, labour, flooding, and maintenance can be managed more intelligently.
Long-term viability Better solutions can help keep rinks affordable and open longer.
High-performance relevance A pathway to stronger standards and benchmarks across the industry.